Fitness tech is full of expensive mistakes.
I help you avoid them and make decisions that actually deliver.
Whether that's saving money, making money, or simply reducing risk. I've been doing this for over 20 years. Let's talk.
Does any of this sound familiar?
You've spent money on technology that looked right and it's either not being used, not delivering, or both.
You're making build, buy or partner decisions without anyone who's genuinely done it before in this industry.
Nobody has properly validated the idea before the budget is committed.
And you're carrying software costs you can't honestly justify, not because the tools are wrong, but because nobody owns the decision.
...or perhaps this is you
You're a gym or studio operator trying to make sense of a market full of vendors making the same promises, and you need someone independent in your corner.
You're a fit tech supplier with a good product but struggling to find the growth and market traction you know it deserves.
You're a start-up founder with a genuine idea for the fitness sector, but breaking in and scaling is harder and more expensive than you expected.
Wherever you are, this is exactly what I do.
Is fractional right for you?
What it means: You get senior fitness technology leadership on a part-time or project basis. Skills on demand, the broad expertise of an experienced fit-tech specialist without the full-time salary, notice period, or long-term commitment.
Why it works: When you engage me fractionally, you're not buying time, you're buying almost 15 years of fitness technology experience. The hard-won knowledge of what works, what doesn't, and where the bodies are buried in this sector. That changes the quality of every decision you make.
When it makes sense: When you're at a decision point, evaluating technology, launching a product, scaling a team, or simply realising that nobody in the business owns the technical direction.
The short version: You get one of the most experienced fitness technology leaders in the sector, exactly when you need them, without the overhead of a full-time hire.
You're in good hands.
I've been in tech since the late 1990s, over 25 years helping businesses use digital technology to grow, perform, and scale.
For 15 of those years I've worked at the heart of the fitness industry, with global leaders like Life Fitness and Myzone, leading technology, infrastructure, projects, products, and strategy around the world.
I've worked with the biggest gym operators, the most successful tech suppliers, and products used by millions of people across thousands of gyms in scores of countries.
That's the experience you get when you work with me, without the cost of a full-time hire.
Who works with Leon?
My clients are gym operators and studio groups who need to make smarter technology decisions, fit tech suppliers who have a strong product but need senior support to grow it, and founders building the next generation of fitness technology who need an experienced hand in their corner.
The common thread isn't size or stage, it's that they're at a point where the right technology decision matters, and they want someone who's been here before. Someone who knows this industry well enough to know exactly which mistakes to stop them from making.