How we work together
Flexible engagements designed to fit your stage, budget, and goals
Every fitness business and fit tech company needs something different. Some need consistent senior leadership over months. Others need focused help on a specific problem. Some need a voice on a stage. Whatever the situation, I work in the way that makes most sense for you, with clarity on scope, outcomes, and what success looks like before we start.
Fractional Leadership
Best for: Gym operators, fit tech companies, and founders who need consistent senior technology direction without a full time hire.
I work alongside your leadership team on an ongoing part time basis, attending key meetings, owning technical decisions, managing vendors, and making sure your technology is moving in the right direction. You get the same focus and accountability you would expect from a full time executive, at a fraction of the cost.
Typical involvement: 8 to 40 hours per month depending on scope. Typical engagement of 3 to 6 months.
What you get: Clear technology direction, reduced risk on key decisions, executive level oversight of teams and vendors, and a trusted partner who understands the fitness technology sector.
Project Based Consultancy
Best for: Any of the three segments facing a specific challenge with a defined outcome. A vendor decision, a product launch, a SaaS audit, or a transformation initiative.
A fixed scope engagement built around one clear goal. We agree the outcome upfront, I assess the current situation, and we work through a practical action plan together.
Typical involvement: 4 to 12 weeks. Fixed scope with defined deliverables.
What you get: Immediate clarity on risks and opportunities, an actionable plan your team can execute, and independent expertise with no vendor bias.
Interim Roles
Best for: Organisations between technology hires, going through rapid growth, or needing experienced leadership to stabilise operations during a critical period.
I step in as an interim technology leader to maintain momentum, manage teams, and establish the systems and processes needed for sustainable growth. This model works well when you need someone to hold the fort while you recruit permanently, or when a situation needs senior hands on involvement fast.
Typical involvement: Temporary full time or near full time. Usually 2 to 6 months.
What you get: Continuity of leadership during transitions, stabilised teams and delivery, and a clean handoff to your permanent hire when the time comes.
Advisory and mentorship
Best for: Founders and technical leads who need experienced guidance without full involvement. Particularly useful for early stage startups or operators who have internal capability but want a senior sounding board.
Available on a light retainer or as needed basis. No long term commitment required.
What you get: Access to almost 15 years of fit tech experience, honest perspective on decisions before you make them, and someone who has seen most of these situations before.
Speaking and events
Best for: Event organisers, conference producers, and businesses looking for a credible, experienced voice on fitness technology for keynotes, panels, workshops, or internal events.
I speak on topics including the future of fitness technology, making smarter technology decisions, digital transformation in fitness, build vs buy vs partner, and lessons from the front line of fit tech. Available for in person and virtual appearances globally.
What you get: A speaker with real world experience, not just theoretical knowledge. Someone who has built products used by millions of people across thousands of gyms worldwide.
